© 2011 Don Gray It all started with a tweet I posted: “Why” questions trigger feelings bypassing data input and thinking. #dontdothat As this got retweeted, interesting questions started coming my way: What about the Five Whys? Do you have data? What is your context? All good questions. “Why” questions have the ability to both gather data and to probe for underlying thoughts and decisions that lead to action. Other interrogatives (what, when, where, how) provide a better way to gather data since they focus

We take in information from our environment in discrete steps. We abstract from the continuous data streams (aka “The Real World”) in the following order: